WHITE HOT
Feature Documentary | 86 min | Netflix | 2022
Director | Producer
Abercrombie & Fitch conquered malls in the late ‘90s and early ‘00s with gorgeous models, pulsing dance beats and a fierce scent. But while the brand was running white hot, its popular “all-American” image began burning out as controversy came to light surrounding its exclusionary marketing and discriminatory hiring.
WATCH THE FILM:
On Netflix worldwide
netflix.com/whitehot
Debuted on Netflix as the #1 Movie
and in the Top 10 of all programs in the U.S.
Fashion, of course, is rarely just fashion — it tells a story about whoever’s wearing it. And in the ’90s and 2000s, the preppy youthquake mall-fashion outlet Abercrombie & Fitch told a very big story. It was a story of where America — or, at least, a powerful slice of the millennial demo — was at. As recounted in the lively, snarky, horrifying, and irresistible documentary “White Hot,” that story gets less pretty the closer you look at it, even as the models who were used to market it were gorgeous.
- Owen Gleiberman, Variety
“As Alison Klayman’s insightful and frank documentary shows, Abercrombie was hiding some ugly truths about the way it treated some employees, and how it viewed its customers. It is a fascinating, horrifying story and Klayman eschews any tricks or gimmicks…to allow this explosive narrative to evolve through the eye-opening experiences of those who lived it.“
- Nikki Baughan, Screen Daily
WINNER - 365: AIGA Year in Design (2022)
for motion graphics & animation from the American Institute of Graphic Arts